It all started like this…

The meaning of Zenda name comes from a disguise for the typical carnival of Venetian women.
The Zendale was a cape very short or a very large handkerchief and used it take him over the head with knotted leaders behind his back. It could be white or black and was often decorated with graceful lace or transparent gauze that covered and uncovered with nice coquettish female faces.
Zenda two ecological clothing store, opened in Milan in December 1988.Born out of love and respect for all animals and their lives, the first ecological faux fur shop in Italy. Much success has led to the openings of four other stores in Europe: Paris, Lugano, Madrid and Barcellona and others around Italy: Parma, Biella and Como. 
​Right now the main shop centers are in Milan, Parma and Paris. They are passionately managed by Magda Saldarini, environmentalist, animal rights activist and creator of the project. 
In Milan is a "Mobile store", The Parma store is located in Borgo del Parmigianino 1
In Paris, however, you'll find the home base for the creation of the coats and their respective packaging.